Client
Duration
Jul 24, 2024
A platform built to simplify nightlife
Purly Pals is an Indian nightlife and event-booking application designed to make discovering, planning, and booking events effortless. We redesigned the entire user app, the admin dashboard, and created a bold new brand identity built for scale.
Purly Pals entered the nightlife market with a clear mission: to simplify how people discover and book events, clubs, and experiences across India. But the platform needed a strong UX foundation and a distinctive brand identity to stand out in a rapidly growing entertainment ecosystem.
We redesigned Purly Pals from the ground up — both the user-facing mobile application and the admin-side management platform that powers venues, event hosts, and city partners.
Our focus areas included:
– Simplifying event discovery
– Creating an intuitive booking journey
– Designing a vibrant and youthful brand identity
– Improving admin flows for event partners
– Enhancing data visibility and operational efficiency
The new design introduced clear event categories, polished visuals, smoother booking steps, improved venue pages, and a structured admin dashboard that reduces manual work.
This redesign gave Purly Pals a stronger digital presence and a scalable foundation as they expand across metropolitan nightlife markets.
The idea was promising, but the digital experience wasn’t fully equipped to support real-world user behaviour.
Purly Pals aimed to cover a wide range of nightlife experiences — events, club entries, guest lists, offers, and ticketing — but the initial product needed stronger structure, clarity, and consistency.
Core challenges included:
– Overloaded screens and unclear navigation
– A multi-step booking flow that confused first-time users
– Lack of visual identity and brand consistency
– Under-optimized venue pages and event listings
– A time-heavy admin workflow that made event updates difficult
The key challenge was balancing vibrant nightlife energy with product clarity. Users should be able to go from interest → decision → booking in seconds.
We restructured the UX to support fast decision-making, improved readability, and a more memorable visual style. On the admin side, we created a dashboard built around efficiency, visibility, and control.
A modern nightlife platform built for clarity, speed, and expansion.
The final Purly Pals redesign delivers a polished, intuitive, and mobile-first experience for users looking to book nightlife events quickly.
The admin dashboard supports smooth operations, real-time management, and cleaner data visibility — making it easier for partners to run their events successfully.
With a refreshed brand identity, streamlined UX, and improved product architecture, Purly Pals is now positioned to compete with global entertainment platforms and scale across India’s nightlife scene.
