beankind
Art Direction
Content
© 2025
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© 2025
Why they hired us
Beankind had an experience worth talking about, but that experience wasn't translating strongly enough onto social media. With food and café content becoming increasingly crowded, the challenge was to create a social presence that felt recognisably Beankind rather than another café feed.
Outcome
We worked across social media and marketing to build a more distinctive content direction for the brand. Instead of treating social media as a catalogue of products, we focused on the atmosphere, people, food, and small moments that make up the Beankind experience. The result was a more personality-driven digital presence designed to encourage discovery and engagement.
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© 2025
