25-main-street-café

Art Direction

Content

© 2025

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About

25 Main Street is a Kolkata café built around food, coffee, and an easygoing social experience. Its identity is rooted as much in the atmosphere and community around the space as it is in what's on the menu.

About

25 Main Street is a Kolkata café built around food, coffee, and an easygoing social experience. Its identity is rooted as much in the atmosphere and community around the space as it is in what's on the menu.

Why They Hired Us

The challenge was to make the café's physical personality translate online. With social media becoming one of the first places people discover cafés, simply posting food wasn't enough. The brand needed content that could capture the energy of the space and give audiences a reason to engage.

Outcome

We developed a social media and marketing strategy built around the café as an experience rather than just a menu. Through a mix of visual storytelling, food-focused content, and personality-led formats, we created a more engaging digital identity for 25 Main Street. The aim was simple: make the online experience feel as inviting as walking through the doors.

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© 2025

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INDLA

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OUTOFCTRL©
Space · ↑ · Click · Tap — to jump
INDLA

16:14

IST
OUTOFCTRL©
Space · ↑ · Click · Tap — to jump
INDLA

16:14

IST
OUTOFCTRL©